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SEO or search engine optimization is a great way of increasing traffic to any site. If you follow the rules of SEO and market your app page like any site out there, you could see a rise in legit downloads. The reason I bring this up, is that SEO is very important when you want to market your site, but it also works very well at marketing a site that has your app or the app site itself. Does anyone add SEO to the picture?
I think there isn't exist a SEO master , the guy who know everything. But comparing SEO and ASO can brings you a great earnings.
A colleague recommended a service called

Found some references here
When compared with seo, app store optimization is much better for an app. Because it's more directly and effective.Generally speaking, people download app in the app stores.
Asotop1 - Providing keyword search installs, boost your app ranking in 8~10 hours.

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