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Subtitle and Promotional Text in ASO optimization
1. What is the subtitle and promotional text?
Below the title and the length is limited to 30 characters or less. A simple overview of your app. In the iTC background it is shown under the name.
Promotional Text:
In iTC background, it is a  new section above the App description with only 170 words or less. The promotional text can include up-to-date information about the product, upcoming new features and content, time-limited promotions, or other product updates.
2. What is the difference between the placement?
The new subtitle is displayed under the App name  and will appear in the original “Developer Name” location after a few seconds. At the same time, it will appear directly under the App title when searching in iOS 11.
Promotional Text:
3. Help for ASO optimization ?
After our tests, subtitles can add keyword overlays and have a high keyword weight bonus, which is a highly weighted metadata location. If the developers have some important keywords, you can consider filling in the subtitle.
Propaganda text:
Key words in the promotional text can not be overwritten yet.
However, both are helpful to the conversion rate of the app.
4,What is the difference in operation?
Apple recommends that developers do not include competing product names, inappropriate content, and the copy must be completely fluent when filling in subtitles … Subheadings are as strict as title audits.
Promotional text:
The previous description is subject to change at any time and will take effect within a few hours. And now the description can only be modified in the updated version of the App, but Apple at the top of the description to give a position that can be modified at any time. Promotional texts can be changed at any time without waiting for newer versions. Therefore, if your product description needs frequent changes, you can fill it in the promotional copy.

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