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5 best ways to increase app conversion rates
#1
As you can imagine, a low conversion rate means that something is not right with your app or with the way you promote it. Based on my knowledge, follow the following 3 ways, you can boost your app ranking efficiently.

Optimizing App
You can optimize the following aspects to increase conversion rates:
  • Design an attractive app icon.
  • Optimize your app title - An app with a good title will easily be downloaded by audience.
  • Optimize your app description - List new features and outstanding features in first 3 lines description.
  • Use good screenshots - Your app screenshots should be descriptive, exciting and in high-quality.
Choose the relevant app keywords
Your keyword should be related to your app. In other words, if there is someone searching for one keyword, while it is not related to your app. Even your app is ranking #1, how likely will they be to download your app? Of course, when you choosing keywords, you also need take competition and traffic into consideration - choosing those keywords which can rank higher and have traffics.

Get App Reviews and 4/5-Star Ratings
Data shows that 94% users would like to download those 4-5 rating apps and 75% users will take the app reviews as one of the most important reference factors to judge the app. So get app reviews and 4/5-star ratings from third parties are great ways to increase conversion rates.

Segment Your Users and Build Different Strategies for Each
Since not all users convert in the same manner, it is better to treat each group with distinct procedures for convincing them to complete their actions. Following users’ behavior and choosing the right system for reaching them will demonstrate your attention for their needs. Data show that personalizing your campaign for each segment will increase conversion by 200%.

Collaborate with influencers
Most people like to follow others and be influenced by the words of some celebrities or well-known business people. You can ask them recommend your app to their followers. Collaborate with these people can increase your app conversion rates efficiently. These people may include influential bloggers, newspaper journalists, professional tech writers in social network like Facebook or Twitter.

Hope those methods are useful to you.
Asotop1 - Providing keyword search installs, boost your app ranking in 8~10 hours.
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