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Why is ASO necessary.
#1
App Store Optimization is the process of improving the visibility of an App in App store, including the process of ranking highly in an app store’s search results and top charts rankings . Just imagine how many apps coming up to app store every day, you will easily understand how important and necessary ASO is.

App store optimization marketers, such as SEO marketers, work by optimizing their content so the search engine position it higher on the search engine results page, driving more traffic to this content. While making their content achieve the first position on targeted search terms can sum their objectives, it's not required to evaluate the optimization's success. ASO marketers try to achieve goals such as:

To Be found easily by users in the app store, due to the fact that App Store Search is the No. 1 source for people to discover new applications

Rank higher compared to competitors

Rank higher with targeted keywords

Create appealing icon, screenshots and video to increase the chances of being downloaded
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#2
Yes, what you said is quite right, and it really makes sense.
App Store Optimization (ASO) is the SEO of the App world, and a key part of mobile app marketing. It can help your app rank higher in the IOS App Store and Google Play Store. ASO are divided into many parts, it is a complicated strategy, app developers need a large amount of time and energy to do it, even so, sometimes the effect is not very good. So it is very necessary to find some professional App Store Optimization companies to do this. Why do I say this?

1. Professional service
A professional company can provide professional service, they have a lot of experience and do a lot of successful cases, they know how to do to achieve your goal in a very short time, and get your apps targeted precisely and maximize your ROI effectively.

2. Time and energy saving way
App developers always feel headache that they try their best, and spent a large amount of time to do the ASO, but the result still not good, or even have no effect at all. It is a waste of time. But find some professional ASO company to do this, the result is completely different. A campaign performance shows up in 8-10 hours once it is activated. It give you instant improvement and you are totally in control of your app store optimization.

Yes, ASO is necessary, but professional ASO is the most effective way. Smile
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