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How Much Keywords & Other Factors Impact Your Rank on iPhone/iPad
For iOS, your App Name is the number 1 place where keywords need to be found. And given Apple penalizes you if you go over 65 characters, you need to be very thoughtful when selecting your App Name. For more info on other factors, see-
Happy to catch your post. I also published my own blog about App Store Optimization tips, please check
There is no doubt this the keywords play the most important role in App Store ranking algorithm, just like SEO. Then if you want your app rank good in the App Store, You should choose the right keywords and optimize them to boost your app ranking in the App Store.

When you choose keywords, you should take the following 3 factors into consideration: Relevance, competition and traffic. You can envaluate the 3 factors with App Keyword Tools, such as App Annie, App Tweak, Sensor Tower, SearchMan, etc. For a new app, choose keywords with low difficulty and reasonable traffic. They help your app gain the initial momentum. After gaining the initial momentum, start using keywords with higher traffic and reasonable difficulty.

Ways to increase your App Store ranking with keywords:
  • The App Name has more weight in the algorithm - data shows that adding keywords in title will increase your app’s ranking by 10.3%, so be sure to place the vital keywords in your app name.
  • Get Keyword Reviews - Keywords in positive app reviews can also increase app ranking, maybe we can't control the words of users' reviews, but we can get app reviews from third parties. What's more, most people prefer to download an app with much more positive reviews, double benefits.
  • Buy Keyword Search Installs - the best and the most efficient way to boost app ranking, which can boost your app ranking in 8~10 hours, highly recommend.
Opitmizing Other Factors to Increase your App Store Ranking
  • Appeal optimization -Using eye-catching icon and screenshots and videos. Graphical elements are always helpful to convince users; writing a great description. Keep it short and simple. Highlight your app features and advantages in first 3~5 lines. Maybe these factors can not boost app ranking directly, but they can increase the download rates -  You should aim for a steady amount of downloads to rank highly.
  • Increase the Revenue(Paid App Only).  Apps with a good record of revenue generation will get more visibility from the app store.
  • Increase Retention: The number of people who uninstall your app vs. the amount who keep it within 30 days also affects rankings.
  • App starts: The number of times users actually open your app also has a significant impact on ranking.
  • Update your App Regularly.
Hope those methods are useful to you.

Asotop1 - Providing keyword search installs, boost your app ranking in 8~10 hours.
As it has always been, popularity and reputation are the two essentials of a successful business. Even today in a digital world, the rules are still pretty much the same, so every serious business owner need to know the popularity of your online business is in the hand of Search Engines. Through a continuous updates of web algorithm, search engines help to keep your site ranking high and different from the masses of fake raking out there. For the good and survival of your business, Google, Bing, and Yahoo are all working hard to provide the most authentic search results. Check here for more details
    Are you looking for more information on how to do keyword research for SEO and ranking your content on Google?
If so Click here for more information. This link will help you.

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